Luke Hay

Luke is a UX consultant with over 20 years experience across UX and user research. He combines qualitative and quantitative research techniques to get a rounded picture of user experience. This often means looking at website analytics data such as Google Analytics, alongside plenty of qualitative user research (i.e. talking to users). 

In 2018 Luke wrote a book about how to use your analytics data to inform your UX decisions. The book, Researching UX: Analytics, aims to help demystify analytics data for those working in UX and user research.

Luke has run a wide range of user research projects for a variety of different clients. Over the past few years he has facilitated various forms of user research with people from various backgrounds – from teenagers to pensioners, dress-makers to bodybuilders over the course of a few hundred user research sessions. 

As well as getting stuck into research Luke also runs training in UX and analytics. He has also spoken at conferences and events on a variety of UX related topics. Always a keen advocate for UX, Luke is involved in organising various local UX events and programmes in Brighton – including UX Camp, UXup and the UX Brighton Mentorship programme.

In today’s data-driven world, understanding your users goes beyond intuition and empathy—it requires hard numbers and actionable insights. This workshop is designed to empower you with the tools and techniques to capture, analyse, and interpret user data with precision. We’ll dive into the fundamentals of quantitative UX research, from the metrics that reflect real user experiences to using the methods and tools that reveal key behavioural patterns.What we’ll cover:

• website analytics
• heatmaps and form analytics
• quantitative surveys
• tree testing
• usability testing
• A/B testing

We’ll also explore the pros and cons of leveraging AI to enhance our analysis. You’ll gain practical guidance on when and how to use AI tools effectively, ensuring they assist in uncovering insights without distorting the meaning of your data. By the end, you’ll know how to utilise the AI robots to help ensure you're producing reliable, trustworthy results. 

This half day workshop will show how quantitative data can complement qualitative insights to create a more comprehensive understanding of the user experience. No prior experience with quantitative methods is required, you don't need a degree in maths—just bring your curiosity! Whether you're looking to optimise user flows, increase engagement, or validate design decisions, this workshop will provide the skills to transform data into meaningful, user-centred improvements. 

Get ready to elevate your UX strategy with the power of quantitative insights.

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